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Interview with the Mad Scientist of The Robot, Monster and Ghost Company

February 10th, 2012 | No Comments

This month’s calendar, Evil Robot Pogo, was inspired by the super fun and quirky Robot Monster and Ghost Company. In honor of our February Pogo art, we took a moment to catch up with Mad Scientist and Creative Director, Kevin Scarbrough.

Who is Bartholomew Finkerton IV and what does your company do?

Bartholomew (“Roux” to his friends, enemies, business cohorts, attorneys — prosecuting and defending — bartenders, employees and employers) is the ghost of Robot, Monster & Ghost.

We are a boutique graphic design (web, print, identity, illustration) company with a specialty in “don’t be boring.” Sometimes we’re loud; sometimes we’re weird; sometimes we are calm and subtle — but never boring. Damnation before boredom.

What is one of your favorite projects produced by Robot Monster and Ghost Co?

It’s impossible to pick favorites! I think, though, the best way to answer that is my favorite part of any project is when it first comes through the door. There is always a moment when you’re sitting with a sketchbook and scribbling notes and drawings and everything just “clicks.” Then you bring it to the client, and it’s wrong (I’ll get to why in a moment) and together you figure out the answers.

Yep. We’re usually wrong on the first round. If you’re afraid to be wrong, you’re going to get paralyzed. Just be wrong! Get it over with! Figure out why, then move on to something better.

We throw ourselves into our client’s projects and businesses. We’re nerds, we love to see the inner workings, we like to see what makes the clock tick. So saying, it is impossible for us to know a client’s business as intimately as they will — but it is difficult for the client to understand storytelling, design and the tech we use.

So we throw ourselves at the initial issues with a base-level of knowledge that we’ve been able to acquire (enough to ask the right questions), art-nerd-love, and passion. Clients tend to know just enough about design to have the same reaction. Not the technical, nerdy terminology, but “I like pink”, “I like monkeys.”

Combine the two and we have a great team.

I understand your workspace is pretty creative. Tell us more.

I love Chicago, the minions love their respective cities (Vegas, New York), so we all work from home or coffee shops or wherever is convenient. We’ve all been working together in various levels for many years, so communication is fluid and quick. A happy crew is a productive crew.

How do you stay creative and what are your sources of inspiration?

We stay creative by focusing on details — the basis of a great story are details. Let me give you an example — “Pogo popped into a bar.” You have your base, right there. We know who Pogo is (wonderful, adorable Pogo the Catalyst Ranch Monkey) and we all know what a bar looks like — and yet every bar is different, isn’t it?

So we ask questions and sort details. What color vest is Pogo wearing? Is it day, night, twilight, dusk? Is the bar closed? Is it busy, is it dusty? Are there waitresses or is it just the bartender? Does the bar have a mural or mirror behind it? What is the soundscape like — scraping chairs and muffled coughs, or is it loud and rambunctious?

Are people wondering at the sudden appearance of the most glamorous monkey in the scope of existence, or is it a bar full of monkeys to begin with? Or a bar full of Pogo clones?

Think of the adage “write what you know.” We create what we know. So to keep sharp and get better with every project, we seek to know as much as we can about as much as possible.

We’re nerds. Glamorous, adorable, evil nerds.

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Passion & Inspiration… It Works For Eva…

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Pogo’s evil side

Fantastic February- Get Your 2012 Catalyst Ranch Calendar today!

Evil you say?
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The Ranchhand

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Winter Cubicle Makeover Winner

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I am an office manager at a cool marketing agency in Chicago and we just moved. Our space is a mess and I would LOVE to win this for someone in my office!
I am sending you a photo of the holiday [...]

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Perfect for those creative professionals that are no longer working in traditional [...]

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THE LIVING WILLS will [...]

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Pogo goes Bold in 2012

Jump into a bold New Year with Catalyst Ranch’s 2012 Calendar

2012 marks a landmark in Catalyst Ranch history – the company’s 10th year of business. In celebration of this milestone, our Gala Girl, Lauren Smith, created a colorful calendar showcasing the many faces of our company mascot Pogo. He’s a world traveler and creative spirit [...]

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Top 5 Fave Moments at Catalyst Ranch in 2011

2011 has been a great year for us at the Ranch! Here are a few reasons why:

5. “Harmony, Hope, and Humanity” a cabaret fundraiser to benefit disaster relief for Japan.

When the disastrous earthquake and subsequent tsunami hit Japan in March, we (like many others) felt compelled to find a way to help. With ten days [...]

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