Interview with Aaron Goldman author of Everything I Know about Marketing I Learned from Google

November 16th, 2010 | 1 Comment

Name:  Aaron Goldman
Title of Book:  Everything I Know about Marketing I Learned from Google
What are some of the main themes of your book?
Keep it simple, stupid. Be where your audience is. Test everything. Show off your assets. Altrusim sells. These are 5 of the 20 “Googley Lessons” covered in my book.
What prompted you to [...]

Interview with Joe Kutchera, author of Latino Link: Building brands online with Hispanic communities and content

October 4th, 2010 | No Comments

Name: Joe Kutchera
Title of Book:
Latino Link: Building brands online with Hispanic communities and content published by Paramount Books
What are some of the main themes of your book?
Latino Link outlines the convergence of two major trends: the growth of digital/social media and the growth of the Hispanic audience in the U.S.
How will these two come together?
The [...]

An Interview with Dr. Stuart Brown, MD Co-Author of Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul

August 23rd, 2010 | 1 Comment

Have you ever wondered about the importance of “play” in our lives, and not only just in our personal lives but also in our work lives? Dr. Brown co-author of “Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul” shares with us some insight into his research and how important play [...]

Interview with Kursty Groves, author of “I Wish I Worked There! A Look Inside the Most Creative Spaces in Business”

June 8th, 2010 | No Comments

 Kursty Groves
 
Title of Book: I Wish I Worked There! A Look Inside the Most Creative Spaces in Business
 
What are some of the main themes of your book?
 

A behind the scenes look at how some of the world’s most famous brands nurture and support a creative culture.
Surprising finds and inspiring insights around how these companies make [...]

Interview with Dan Heasman & Gareth Miles of ?What If! Innovation

May 13th, 2010 | No Comments

Name:  Dan Heasman
Company:  ?What If! – The Innovation Company
Area of Expertise:  Innovation training & capability building
Share one of your trade secrets for keeping the energy and enthusiasm flowing when working through a long session or meeting with your clients.
Keep changing things up!
This can be your discussion points or exercises, it can also be group size [...]

Purposeful Play – From Pamela Meyer

March 16th, 2010 | No Comments

One of the common misconceptions about play is that it is necessarily purposeless, and therefore can’t possibly have any place in business. Harvard scholar and jazz pianist (and mentor) Frank Barrett calls improvised play a form of “disciplined imagination” reminding us that play can also be wildly productive and innovative.
Pamela Meyer wrote a new book, [...]

Interview with Pamela Meyer, author of “From Workplace to Playspace”

February 15th, 2010 | No Comments

Name:
Pamela Meyer
Title of Book:
From Workplace to Playspace: Innovating, Learning and Changing Through Dynamic Engagement
What are some of the main themes of your book?
The main theme of the book is reflected in its title; From Workplace to Playspace is about a shift in mindset. The book focuses on the everyday space we create to foster [...]